Intelligent Research User Experience (UX) Solution

Intelligent Research User Experience Solution is our basic website evaluation service that determines who is coming to your site (basic demographics), why they are coming (intent), and how successful they were during their visit. We measure site satisfaction and site visit success based on intent, which we believe is the key indicator of a winning website's user experience. This service, powered by our patented WebIQ® technology, is typically used to formulate an online website strategy and serve as a tool for continuous improvement of user experience.

This service provides you with insights to:

• Site visitor demographics
• Visit intent
• Success achieved
• Brand perception
• Attitude of site visitor
• Issues encountered by visitor

User Experience Solution Deployment

The WebIQ technology, which powers our Basic Research User Experience Solution service, is typically deployed as follows:

• Upon arrival, site visitors are invited to participate in a short study to help improve the site's user experience
• When a visitor chooses to participate, the WebIQ survey technology is initiated
• A initial set of questions is presented to the participant to determine who they are (commonly gender, age, occupation, etc.) and why they are visiting the site
• The participant is then encouraged to explore the site as they normally would
• Once the participant leaves the site or closes their browser window, they are presented with a final set of questions

These question sets are designed to find out how successful participants were in achieving their visit purpose, why they were or were not successful, and how satisfied they were with their overall site experience. In addition, participants are asked how likely they are to return to the site, how likely they are to recommend the site to someone else, and what they plan to do next. Follow-up emails can be offered to uncover offline or post-visit behavior.

User Experience Solution Deliverables

Once the desired number of participant sessions has been obtained, the participant data is reviewed and studied by one of our User Experience Analysts using our proprietary data mining software, VAST. Deep analysis is performed and a comprehensive report is produced and presented to the client.

The User Experience Solution report contains:

• Key performance metrics
• Demographic breakdown
• Intent analysis
• Categorized open text responses with sample verbatim comments
• Detailed findings and actionable recommendations designed to help construct a useful roadmap to enhance the online user experience
• If desired, clients can receive a data export of the raw data collected in the study delivered in spreadsheet format

Many of our clients deploy the Intelligent Research User Experience Solution service continuously for maximum benefit, which means that periodic studies and trend analysis can be performed. However, single engagements can be conducted, depending on need. Reporting can be provided weekly, monthly, or quarterly.

Contact Us for more information or to schedule a User Experience Solution.