WebIQ Pharma
WebIQ Pharma answers 2 fundamental questions for pharmaceutical brand marketers:
- Is my web site motivating consumers to discuss the brand with their doctors?
- Which areas of site content are effective and which need improvement?
Our intelligent survey technology allows contextual and targeted questions based on who the user is and their site experience. The result is short, focused surveys. We ask 3-4 questions when a visitor opts in to find out who they are, why they came to the site, and where they are in the decision process. Then we track their behavior as they navigate the site, capturing their visit click-stream. When they leave the site we ask a few more questions, based on their behavior, to determine the success of their visit and where they are now in the decision process. Our unique ability to capture intent and behavior as an integrated record yields rich insight into the impact of the brand website.
In the online dashboard shown to the right, you can easily see that Managing your condition and Benefits of the Drug are moving the likelihood to discuss with a doctor in a very positive direction and the Condition self-assessment is having a negative impact.
Armed with this knowledge the marketer can take immediate steps to improve the areas of content that are not measuring up and thereby improve the overall effectiveness of the site.
If you think WebIQ Pharma can help you and need more information Contact Us and let's start a conversation.
