March 2012 - Taxonomy - The Backbone of Findability
In Part 1 of our Findability series we focus on the role a site’s taxonomy plays in a user’s ability to find the product (or content) he or she is looking for.
January 2012 - Best Practices of Successful RITE(Rapid Iterative Testing and Evaluation) Studies
Five of our best practices involving Rapid Iterative Testing and Evalution. We'll discuss how to form a successful RITE team, what to expect, and how to ensure a quality RITE testing experience.
July 2011 - Using Tableau Software to Analyze Survey Data
Learn how leveraging Tableau’s drag and drop methodology can help you visualize your survey data in more meaningful ways so you are able to derive richer insights. And discover how their interactive dashboard reports makes it easier to share high impact results with less effort.
Want to increase conversion on your mobile site? In this webinar we will get into the details of how your mobile site should be designed to maximize conversion rates by ensuring the add to cart and checkout process are quick, easy, and intuitive. Specific topics include:
What is the easiest method for adding products to the shopping cart when shopping mobile device?
What are some potential pitfalls that may cause abandonment?
Which Checkout features add the greatest convenience to the user experience?
How do mobile websites and apps affect in store conversion? We know the impact is growing, and while there may not be a lot of direct mobile conversions, the mobile channel is playing a significant and increasing role in the overall customer experience. Topics covered in this area are:
November 2010 - Is your Research Leaving You Battle Weary?
Maybe your go-to weapon is the usability test. Or maybe you just cannot resist focus group fireworks. But, do you know when you should lock and load on something a little different? In this webinar, we will take a look at various research methodologies to determine which one will have your burning questions quivering in the corner with their hands firmly up in the air.
Thinking about creating a mobile experience for your users? Not sure whether to create a mobile site or an app? If these are some of the questions you're dealing with then this presentation is for you. We will compare these content delivery methods in an effort to help you make the right decision. In asddition, we will present you with the best practices to avoid common pitfalls.
August 2010 - Mobile Coupons - Coupons in the Digital Age
This presentation will focus on the evolving and relatively new field of mobile coupons – digital coupons that are intended for use on a smartphone. We will discuss the ways in which mobile coupons can be delivered to a smartphone, displayed on its screen, and redeemed at the point of sale. We will also present a set of best practices for mobile coupons and highlight the mobile coupon experience in the real world today with the results of a field research study we conducted.
June 2010 - The Mobile Experience - How To Enhance Your Brand and Build Customer Loyalty
Don’t let the mobile web jeopardize your brand. Learn how it can enhance it. Today's mobile strategies are about creating better interactions between people, brands and businesses. Leverage the mobile web and you can:
Do you know who your mobile user is? Do you know what they want from your mobile application or website? Are you looking at developing a mobile strategy? If so, please join us for a look into mobile users and their behavior.
Do you know who your mobile user is? Do you know what they want from your mobile application or website? Are you looking at developing a mobile strategy? If so, please join us for a look into mobile users and their behavior.
Learn the best ways to present interactive elements such as Flash and video on your website. We will cover best practices such as video controls, ideal page placement, and how incorporating each element may impact the usability of the website.
Join us to take a look at some of the nuts and bolts behind constructing effective and impactful online surveys. This session will provide an overview of best practices in crafting survey content and logic.
Forms are an integral part of many online activities including checkout and registration. We will cover best practices such as how to indicate required information, how to present form fields, how to incorporate form validation, and how to handle multi-page forms.
August 2009 – Product Comparison Page Best Practices
Comparison tables can be an effective tool for users when determining which product meets their needs. We will cover the elements of an effective comparison table such as: which information to include, filtering options, scalability and other essential options.
July 2009 – Effective Confirmation Page Strategies
Ensure your users are confident they have emailed an article, printed a page, added items to a wish list, and placed orders by informing them through the use of an effective confirmation page.
When shopping online, users must rely on their visual impressions of a product and the information provided by the retailer to determine if it meets their needs. We will cover ways to improve product presentation such as: presenting product options, optimal page layout, and navigation options.
April 2009 - Optimizing Your Site for Frequent Returning Visitors
Though the goal of many websites is to be visited on a daily basis, it is surprising how many sites are not truly optimized for frequently recurring visits. Check in to see some quick takeaways to improve your sites efficiency.
