White Papers & Industry Reports
Online Customer Experience Survey Results
Insights on Industry Statistics
Usability Sciences conducted a survey to determine the importance of and methodology for measuring the customer experience. Survey participants represent a variety of industries including retail, financial services, consumer business, technology, healthcare/pharmaceutical, media/entertainment, travel, and manufacturing.
Published on Mar 12th, 2008Internet Retailer: Creating the Customer-Centered Design
This forthcoming thought leadership will be presented in Miami at the Web Design ‘08 Conference. This joint presentation with JC Penney is focused on how retailers convert and grow revenue through online customer experience initiatives.
Published on Jan 16th, 2008Hispanic User Experience White Paper
Invaluable Insights for Improving the Hispanic Online Experience
US Hispanics are adopting the Internet 3.5 times faster than any other demographic and they are purchasing online to the tune of 11% of all online retail spending for 2007. These growth trends are leading to more and more implementations of Spanish language websites and content in a variety of industry verticals. Companies that succeed in obtaining deep customer / community loyalty will do so by skillfully applying customer experience insights.
Published on Aug 8th, 2007Independent Research: Where To Get Help With Usability Testing…
According to the report, “Where to Get Help With Usability Testing”, written by Kerry Bodine at Forrester Research, Inc., published January 8, 2007, 47 usability vendors offer significant experience conducting usability lab tests for clients. In addition to usability expertise, many of these vendors also have capabilities in user research, user recruitment, and design. Companies in search of outside usability know-how can seek help from these specialists, who are scattered throughout the US.
Published on Jul 13th, 2007White Paper: Beyond Web Analytics - Uncovering Hidden Roadblocks to Conversion
Many of our clients and prospective clients ask us how our Attitudinal Analytics’ solution is different from the many web analytics programs popular in the marketplace. First let’s start with the typical web analytics software. As we all know most web analytics typically provides information such as:
Published on Feb 13th, 2007
